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Sports & Entertainment

The forefront technology to engage fans, protect the environment and multiply wealth

Our Value Proposal

At Sener, our Sports & Entertainment team designs and develops groundbreaking, multidisciplinary and sustainable technological solutions for both new and existing sports facilities. We help our clients conceptualize, plan, design, build, operate, and maintain their infrastructures and facilities, fostering a unique relationship between sport and business that extends far beyond game day.
In the stadiums we design or collaborate on, our solutions and products allow the owner to maximize the use of the venue, turning it into a multi-purpose venue, and the cities to turn it into a major urban asset.

Our vision for the Sports & Entertainment industry
The Stadium as an asset for the property, but also for the city

Sport and entertainment venues have, in many ways, evolved into today’s modern-day shrines. Equipped with state-of-the-art technologies, these urban facilities have become landmarks in many cities and even entire countries, standing at the intersection of innovation, design, and user experience. 

From stadiums to multi-purpose venues

We envision these venues as dynamic, all-year-round destinations capable of hosting a wide range of events and activities, boosting fan experience and business possibilities. This multipurpose philosophy enhances audience engagement and transforms stadiums and arenas into powerful engines of social and economic growth. 

Multidisciplinary knowledge for groundbreaking technology solutions

Leveraging our extensive experience in the design of singular and complex buildings, Sener is at the forefront with the development of some of today’s most revolutionary stadium solutions. Examples include the fully automated natural grass pitch changeover system installed at Real Madrid’s Santiago Bernabéu Stadium and the advanced AI system for managing world-class natural grass pitches. 

Discover Hypogea by Sener, fully automated pitch changeover solution

Our Engineering & Architecture services

Venue design services
  • Stadium and arena design 
  • Masterplan & landscaping 
  • BIM management 
  • Structural engineering 
  • Bowl design (c value, and accessibility) 
  • Building envelope and roof design 
  • Interior design & front of house hospitality 
  • Sport & architectural lighting 
  • Pitch and auxiliary area design 
  • Sustainability 
  • Crowd movement strategy  
  • Control and security strategy 
  • Sports & event acoustics 
  • Wind tunnel testing 
Construction services
  • Project & construction management  
  • EPCM projects 
Stadium operation coordination services
  • Stadium business plan 
  • Events management 
Maintenance services
  • Agronomical services 
  • Agronomical systems and facilities 
  • Building smart digitalization & assets management 
  • Digital twin 
  • Energy efficiency  

Our technological solutions

Epigea  

Epigea is a fully automated solution designed to maximize and optimize stadium operations, ensuring the highest quality playing field by installing a mobile, retractable cover that enables events beyond sports, protecting the pitch and keeping it in perfect condition with minimum human intervention.

This technology integrates seamlessly with the architecture of the stadium, whether new or existing, hiding discreetly behind one of the stands when not in use, without affecting either visibility and stadium capacity or the fan experience during matches.

This solution is fully adaptable and modular to the size and geometry of the stadium.   

Fully Automated Pitch Changeover Solution

Hypogea is an innovative retractable pitch solution that can automatically, quickly and safely remove and protect the natural grass in a stadium by means of a set of mechanisms that reposition and move the trays that divide the playing field. It also features advanced grass maintenance systems (including irrigation, ventilation, heating, drainage, and more). 

This solution maximizes the amount of space available in sports stadiums for multiple events and non-sports uses, such as concerts, conventions and shows. 

Velaria  

Fully automated sky solution equipped with agronomic systems (grow lighting, irrigation, fertigation, UV treatment) to improve natural grass maintenance without touching the field surface. Able to be stored without consuming space in the stadiums. 

In addition to its agronomic capabilities, it can also be used to assist or expand operational opportunities for your stadium. 

Pitch Control: AI Applied to the agronomic management  

Intelligent sensing and monitoring solution that allows accurate and near real-time analysis of pitch conditions (humidity, salinity, temperature, lighting, ventilation and grass quality) and, using external information such as weather forecasts, to predict future situations in advanced, make better decisions for pitch care and achieve energy and water savings and a more sustainable management model.

Respira  

Respira is an intelligent HVAC management system that uses Artificial Intelligence to improve energy efficiency, thermal comfort and air quality in hospitality and interior areas of sport venues. 

Outstanding Projects

Juan Francisco Paz

Global Director of Architecture, Health, and Sports

Jorge Vizcaya

Head of Sener in Sports & Entertainment

Our team of Sports & Entertaiment

Get to know the team bringing their vision and expertise to every project, ensuring that each venue truly connects with people. Because at Sener, every project has a human touch.

Resources

The stadium of the future

Discover how the Hypogea system works.

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Contact our experts

Discover our Sports & Entertainment services, solutions and capabilities.

We’re ready to help you bring your vision to life.